Everybody knows that YouTube presents huge opportunities. Entire 7 and 8 figure businesses have been built using just YouTube over the last 10 years.
But learning how to use YouTube to promote your home business may not be as easy as some make it out to be. It takes a lot more than just putting up a few videos to have success.
The most successful YouTubers do things differently. Here’s how:
Realize that for your first few DOZEN videos, you may not have many views or new subscribers. That’s because you’re competing against a sea of other people posting videos- thousands and thousands a day, in fact.
But one thing that separates the winners from the losers is doing it day after day, week after week, month after month.
You need to keep making videos, but you can’t just make them based on what you think your customers need. Even if you think you know your customer well, you ALWAYS have to be seeking feedback to make sure you’re giving them what they want.
There are multiple ways to do this. You can use something like Survey Monkey to generate surveys. You can make simple ones with Google Drive as well. Or you can simply ask in your videos and emails to customers.
Thousands of people have tried to start a cult YouTube following and failed. In everything from fashion to playing video games, they may have a lot of ambition but just not share their excitement with their viewers.
People go on YouTube for one main thing- entertainment. Sure, they like to learn as well, but people don’t surf on YouTube just hoping to learn random things. They want to something exciting and fun- if you can’t deliver that, YouTube isn’t the best way to promote your business.
The best example of this is the commercial for DollarShaveClub.com. It’s fast, funny and exciting.
The highest paid YouTuber right now is PewDiePie. All he does is make videos of himself playing different video games!
Do you think he would’ve done just as well if he was “VideoGamer17” or “VideoGameExpert”? No- those are lame, boring and nobody would really care.
But a unique name- in this case, PewDiePie- allowed him to really stand out.
You need to do the same thing. Don’t just be another aspiring YouTuber- build a brand. Something that people can get excited about and want to follow you.
Build a Following
Don’t just call the people that subscribe to your channel “subscribers” or “fans”. Go one step deeper, so they feel like they have a new identity.
PewDiePie calls the people who follow him “bros”. Lady Gaga- one of the weirdest (but also hard working and most successful) artists in the world calls her fans “little monsters.”
What are your subscribers? Why are they different?
Figure that out, and you’ll have more success.
Have you ever heard the phrase “no man is an island”? That’s because it’s extremely difficult to make it as a one-man show.
The best thing you can do is reach out to other businesses using YouTube. Learn from them, make new friends, and even get mentored by some. This will shorten your time to success and help you get off the ground in no time.